Frequent website analysis is an important a part of ensuring your site is efficient, competitive, and useful for your users, and specific analysis checklists can assist you stay task. But which tools do you have to use to finish the evaluation? In August 2019, we polled 30+ growth strategists, marketers, SEO and e-com managers, designers, and content creators and asked them which website analysis tools they couldn’t live without and the way they used all . These experts represent multiple industries and businesses starting from sole proprietorships to companies with over 1,000 employees—and here is what they told us ( website analysis  ). 

Most recommended traditional analytics tools

Most traditional website analysis begins with examining traffic volume and patterns, to monitor:

Where your web traffic comes from

Which pages on your site are hottest

Which traffic sources convert most effectively (and on which pages)

This information can then be wont to single out a website’s most successful pages and traffic-generation techniques and increase the effectiveness of selling campaigns ( free website seo check )

Read more about the foremost popular website analytics tools from our survey of over 2000 experts.

Traffic analytics

Google Analytics

What it is: Google Analytics is that the hottest and widely known traffic analytics tool, and it had been a user favorite far and away , with 62.5% of participants identifying it as their favorite analytics tool.

What it’s good for: experts reported using Google Analytics for a spread of reasons, including analyzing traffic patterns and sources, reporting on e-commerce, and gauging the effect of latest campaigns and therefore the efficiency of latest content ( free website seo check ).

One lead marketing strategist said, “It's such a lot more powerful than most of the people provides it credit for. If you employ it correctly, you'll see trends which will really open up your ideas for advertising, SEO, partners, content, and almost every other aspect of selling .”

Adobe Analytics

What it is: Adobe Analytics offers traditional traffic analytics, multichannel data collection, and advanced functions that permit you parse and organize your traffic data.

What it’s good for: Adobe may be a potential traffic reporting alternative to Google Analytics. consistent with our survey, its emphasis on multichannel communication makes it useful for examining data from multiple sources to draw greater conclusions about user behavior.

Heap Analytics

What it is: Heap may be a product analytics, CRO, and behavioral tracking tool that allows you to retroactively view actions across your site and mobile apps.

What it’s good for: analyzing user movements. the top of growth at one SaaS company said: “Far too often we might have needed to feature a tracking code [to our site] to urge the entire picture, but Heap lets us self-select the actions to fill out the view.”

Zendesk Explore

What it is: Zendesk features a whole suite of customer support and analytics products. especially , Zendesk Explore is an omnichannel analytics tool that allows you to holistically monitor your brand’s traffic across platforms.

What it’s good for: monitoring traffic across multiple sources (website traffic, social media, email) in one dashboard.


What it is: Mixpanel creates behavioral analytics reports to assist you better understand the user experience. you'll use it to make profiles of typical users (or personas) and compare their behaviors.

What it’s good for: gleaning insight into where prospects lose interest while on your site, what fuels their interests, and the way they like to interact together with your site. One director of selling said: “Mixpanel funnels are really useful for acquisition marketers performing on a product or service that involves multiple touch points before a customer converts.

Most recommended behavior analytics tools

Traditional website analysis is vital , but it’s user-driven analysis which will really assist you stand out from the competition. Behavior analytics tools (like heat maps or site recordings) offer you a singular window into how people behave on your website.

We at Hotjar pride ourselves on being the leading and hottest platform on the market, used on over 500,000 websites in 180+ countries (data from BuiltWith). However, within the spirit of giving an unbiased overview of the available options, we’re listing all of the tools mentioned by the experts we surveyed.


What it is: that’s us! we provide easy-to-use visual tools for understanding user behavior, including visitor recordings, conversion funnels, and warmth maps.

What it's good for: experts mentioned Hotjar as an excellent tool for analyzing users’ onsite behavior, finding exit points, and pinpointing areas that require improvement. One expert said that Hotjar is vital for “watching heatmaps of site visitor behavior,” and another uses it to know “entry points for a product flow.” PS: if you would like to seek out out more of what people say about us, we’ve collected over 120 Hotjar reviews into one piece.


What it is: UserTesting may be a tool that helps you create testing scenarios and watch real-life users engage together with your site. What it’s good for: running remote, moderated usability testing. The results are often wont to improve your site’s functionality and effectiveness. One survey respondent explained: “We run tests on new homepage and landing page designs to form sure the intent of the page is recognizable before launching it.”

Crazy Egg

What it is: Crazy Egg helps you understand the customer journey by generating heat maps and session recordings; it also includes an A/B testing feature. What it’s good for: testing site changes and observing user actions. One expert said: “Their heat maps allows us to ascertain user behavior and interests.”

PS: here may be a handy Hotjar vs. Crazy Egg comparison page.

Google Optimize

What it is: Google Optimize is Google’s tool for running experiments on an internet site site, like A/B testing and redirect tests.What it’s good for: evaluating the effectiveness of potential website changes and testing features like buttons and calls to action.


What it is: SurveyMonkey bills itself because the world’s hottest online survey tool. What it’s good for: our survey respondents used it for customer research and content surveys and to gather general feedback from their customers.


What it is: Intercom may be a messaging platform that permits businesses to speak directly with customers on their website, through social media, and thru email. What it’s good for: collecting content feedback from subscribers. One website cofounder used it for “live chat support during our trial experience.”


What it is: GetSiteControl offers pop-up widgets for your website to run surveys, collect feedback forms, gather email addresses, and use chat boxes. What it’s good for: one among our survey participants singled out GetSiteControl as an excellent tool for running Net Promoter Score surveys.


What it is: Delighted may be a pop-up survey plugin which will assist you collect customer ratings data from your users (Net Promoter Score, Customer Effort Score, and Customer Satisfaction Score).

What it’s good for: delivering quick pop-up surveys about customer experience.


What it is: it’s us again. Hotjar offers several website feedback tools including surveys and pop-up polls to put on your website pages.What it’s good for: Hotjar is great for gathering user feedback, whether it’s customer experience scores like Net Promoter Score (NPS) or Customer Effort Score (CES) Experience, or in-depth demographic and psychographic data.